Companies such as Direct Workwear in Canada are filling the market void for women's construction clothing and equipment designed for their safety as well as comfort. "If you can't move fast enough to get out of the way because your clothes are too tight or don't give, that's a problem," says sales associate Stacy Kennedy, noting that some women will pay extra for proper fit instead of settling for an off-the-rack men's item.
Safety, comfort and fit a priority for women's construction clothes, gear
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