United Airlines' new ad campaign, "Fly the Friendly Galaxy," supports the airline's tie-in with "Star Wars: The Rise of Skywalker" via a new 30-second TV spot that features real-life employee Channon Dade, a "wing walker" who swaps her batons for light sabers. The push also features out-of-home, social and digital advertising.
"Fly the Friendly Galaxy" in United's "Star Wars" campaign
Sign up for Airlines for America SmartBrief
News for America's commercial airlines professional
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.