Quibi will launch next April with a sold-out advertising inventory worth $150 million, the short-form streaming video service announced, adding that it has four new brand partners including T-Mobile. The service, founded by Jeffrey Katzenberg and directed by CEO Meg Whitman, is aimed at mobile phone users and will feature programming in bites lasting 10 minutes at most.
Quibi pre-sells all ad space, brings in $150M
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