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TikTok looks offline to drive app users

TikTok departed from its traditional mobile, digital and out-of-home marketing efforts with a Super Bowl ad this year and plans to expand its TV outreach with campaigns centered on events such as March Madness and the Tokyo Olympics, writes Sahil Patel. A TikTok spokesperson said, "TikTok is part of the zeitgeist now. We're going to continue marketing at these large tentpole moments."

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