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Comcast FreeWheel, Hearst partnership bolsters ad campaigns
4/9/2019

Comcast's FreeWheel is combining its Monetization and Revenue Management service with Hearst Television's Anyscreen to bolster local over-the-top advertising initiatives. The partnership will allow marketers to tap into both Hearst and FreeWheel ad inventory, such as content from A&E, and eventually combine TV and digital marketing.

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