Comcast's FreeWheel is combining its Monetization and Revenue Management service with Hearst Television's Anyscreen to bolster local over-the-top advertising initiatives. The partnership will allow marketers to tap into both Hearst and FreeWheel ad inventory, such as content from A&E, and eventually combine TV and digital marketing.
Comcast FreeWheel, Hearst partnership bolsters ad campaigns
Sign up for CTAM SmartBrief
Marketing news for the cable industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.