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HBO creates "His Dark Materials" AR experiences

HBO has created augmented reality Snapchat Lenses to bring the animal daemons to life from its adaptation of Philip Pullman's "His Dark Materials." The AR Lenses allow users to take selfies with their favorite daemon characters and the company also used Snapchat marker tracking technology last month to bring the show's polar bear character Iorek Byrnison to life via AR on posters in New York and Los Angeles.

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