Undnyable, with Nimble Content's Brad Hasse, created a campaign for financial services startup Figure that humanizes and explains how blockchain technology is used by the company with the help of Blocky the puppet, voiced by actor Jason Bryden. A series of 30-second spots are running on TV, including during NASCAR and NHL programming, with social, radio and out-of-home advertising in the works, and Undnyable's Justin Hooper says, "We discussed using CGI, but it felt a little too slick and impersonal, especially given Blocky's goal to make a tech platform more approachable."
Undnyable, Figure explain blockchain with a puppet
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