April 1, 2020, Philadelphia, CTAM Think speaker Ken Fenyo, Consumer Markets Lead, Fuel A McKinsey Company, reveals how consumers expect great experiences, not great subscriptions, through new research and business model analysis that correlates lessons from ecommerce acquisition, loyalty and retention to DTC trends, with implications for brands entering the market to accelerate the building of scalable, profitable businesses. For more information on CTAM Think and to register, click here.
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