Southeast Asian agencies that handle Coca-Cola are adopting an integrated brand experience (IBX) focused on customer habits regarding the company's growing range of beverages. Partnerships with Foodpanda and other online delivery services enhance this tactic, while offering all companies involved more channels for e-commerce.
Coca-Cola tackles audience fragmentation by targeting habits
Sign up for GMA SmartBrief
News for the food, beverage and CPG industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.