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PepsiCo signs on with mobile video startup Quibi

PepsiCo is sponsoring Quibi, a startup founded by former Disney chairman Jeffrey Katzenberg that creates shows and movies produced in 7- and 10-minute installments exclusively for mobile devices. "Like most advertisers, we've found it challenging to find those millennials in the on-the-go moments," says Adam Harter, PepsiCo's senior vice president of sports, media and entertainment.

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