Procter & Gamble is meeting the growing demand for wellness products with a shift this year to alternative care, writes Sharon Terlep. Along with a $4.2 billion acquisition from Merck that includes vitamins and supplements, P&G has launched its own wellness brands, such as the Kindra menopause line and a melatonin version of ZzzQuil.
2019 marks pivot to alternative care for P&G
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