Unilever is working with Kantar to evaluate which of its brands are reaching their purpose-driven objectives, with plans to divest itself of those that don't meet the firm's standards within a certain time frame. "We will dispose of brands that we feel are not able to stand for something more important than just making your hair shiny, your skin soft, your clothes whiter or your food tastier," said CEO Alan Jope.
CEO: Unilever will divest brands that aren't purpose-driven
Sign up for GMA SmartBrief
News for the food, beverage and CPG industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.