Spark Foundry, with Univision, has tapped Colombian pop star Sebastian Yatra as ambassador for several Mondelez brands in a new Spanish-language campaign, targeting Hispanic Americans, titled "Vive al Ritmo de Tu Antojo," which translates as "Live to the Rhythm of Your Desire." The launch TV spot features Yatra savoring Oreo cookies, and the push spans experiential, social and radio.
Spark Foundry, Univision unveil Spanish-language push for Mondelez
Sign up for GMA SmartBrief
News for the food, beverage and CPG industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.