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Spark Foundry, Univision unveil Spanish-language push for Mondelez

Spark Foundry, with Univision, has tapped Colombian pop star Sebastian Yatra as ambassador for several Mondelez brands in a new Spanish-language campaign, targeting Hispanic Americans, titled "Vive al Ritmo de Tu Antojo," which translates as "Live to the Rhythm of Your Desire." The launch TV spot features Yatra savoring Oreo cookies, and the push spans experiential, social and radio.

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