Monster reports its Reign brand boosted total dollar sales for the last quarter and plans to launch Reign Inferno this year, which is described as a "thermogenic" energy drink line in three flavors. Monster will also introduce an extension of its Hydro fitness water line with Hydro Super Sport featuring branch chain amino acids, as well as Java Monster 300, a new energy coffee brand containing 300 milligrams of caffeine.
Monster's 2020 lineup includes fitness water, Reign line, coffee
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