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Unilever combats stereotypes with DNA testing, progressive ads
6/18/2019

Unilever recently helped marketing execs decrease biased thoughts by using a combination of DNA samples, thinking assessments and an immersive workshop about brain behavior. The CPG firm also released a "report card" based on a test of 1,500 ads for 370 Unilever brands in 54 worldwide markets and found the company improved male and female character depictions.

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