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Unilever makes better use of its Cif bottles

Unilever's refillable Cif trigger-spray bottles come with concentrated units that, when mixed with water, produce the equivalent of 10 bottles of the cleaning product. "Our research shows that two-thirds of us feel guilty when we throw away plastic ... By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single-use plastic," says Unilever's Gemma Cleland.

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