Brand mashups blossomed in the food world last year, as CPG brands and restaurants teamed up to launch buzzworthy new products and menu items. Examples include Pizza Hut's Stuffed Cheez-It Pizza, Coca-Cola flavored Tic Tacs and Twinkies cereal.
Popular brands join to create hybrid food products
Sign up for Consumer Brands Association SmartBrief
News for the food, beverage and CPG industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.