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Don't be discouraged from measuring content marketing ROI

Large numbers of marketers don't even try measuring the return on the billions they're investing in content marketing. They needn't be discouraged by complexity, writes Nativo's Casey Wuestefeld, as "tracking return on content in the mid-funnel -- where content marketing drives consumers from awareness into the stages of consideration and engagement -- isn't all that different from tracking ROI in the lower funnel."

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