Ryan Micheletto of Crescent Electric Supply and Mac Doyle of Border States Electric talk about customer behavior when it comes to purchasing light-emitting diodes. "Overall, even if the customer isn't looking for an advanced solution, taking the time to show them the features and benefits of our products is more than they'll typically ever get from shopping on price alone," Micheletto says, "and that service in and of itself is usually enough to set us apart."
Service can help differentiate, Crescent Electric official says
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