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Premier Farnell's Clark touts benefits of e-commerce overhaul

More than 50% of Premier Farnell's $1 billion in sales comes from e-commerce, and the company has had huge success with the transition in terms of both employee and customer satisfaction, according to executive Matt Clark. He says business-to-business companies looking to drive e-commerce sales should focus on fundamentals, such as good visibility, compelling conversion and easy sales options.

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