Fifty-eight percent of Amazon's 2018 sales came from third-party sellers, or $160 billion worth, and the platform now wants to support vendors further with a customer demographics analytics tool known as Amazon Brand Analytics. A lack of customer data has been an ongoing issue for third-party sellers.
Amazon's ascendant 3rd-party sellers get new customer data tool
Sign up for NAW SmartBrief
News for the wholesale distribution industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.