Distributors that want to succeed against Amazon Business should create marketplaces that aim to dominate a particular vertical, according to an Applico report. Such a focus enables distributors to offer lower and more transparent prices, improved selection and centralized buying, which all appeal to customers, Applico's Nick Johnson says.
Taking on Amazon Business requires a narrower focus
Sign up for NAW SmartBrief
News for the wholesale distribution industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.