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Ace Hardware highlights local appeal in ad campaign
10/10/2018

Ace Hardware's latest advertising highlights its role as "the home convenience store" in contrast with Amazon, Home Depot and other competitors. "This positioning lets us own the easy fix, replace, repair solutions and builds upon Ace's very unique place as a community-focused store that is there with the right advice and products for our customers," Chief Marketing Officer Kim Lefko says.

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