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Industry News
Amazon, Walmart boost the presence of paid search ads
4/5/2021

Amazon averaged 9.1 paid search ads on the first page of results last year and the number on Walmart's marketplace jumped from 1.7 to 4.1 last year, according to data from Profitero. Paid search ads are on the rise as key discovery points for brands, and they are becoming increasingly important revenue generators for online marketplaces.

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