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Q&A: Weigh pros, cons before selling on Amazon Business

Distributors should understand there are positives and negatives to selling on Amazon Business, such as Amazon's wide reach but lack of opportunity to develop close relationships with customers, says Datagility CEO Denise Keating. "I'd never advise an organization that they'd absolutely have to sell on Amazon in order to survive, nor would I tell them to avoid the opportunity altogether," she says.

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