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Survey: Top marketers investing 11% more in programmatic in 2018

Leading marketers will boost their programmatic budgets by 11% this year, accounting for 28% of total digital spend, per the World Federation of Advertisers and Dataxu. Forty-five percent of participants said their relationship with their programmatic partners is completely transparent, while 41% said they intend to prioritize increasing transparency in 2018.

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