Seventy-three percent of over-the-top video viewers watch ad-supported content, with 43% of those reporting that they watch ad-supported video more than other streaming options, and viewers of ad-supported OTT services generally don't watch TV on traditional channels, a new Interactive Advertising Bureau report has found. "ASV OTT viewers are more receptive to advertising than either SVOD OTT or TV Only viewers" and "[m]any report they enjoy interacting with ads," the report states.
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