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L'Oreal signs AR deal with Facebook

L'Oreal has signed a long-term deal to collaborate with Facebook on augmented reality initiatives for brands including Yves Saint Laurent, Lancome, Giorgio Armani and L'Oreal Paris. The first campaign is for NYX Professional Makeup, which includes news feed ads that use L'Oreal's Modiface technology to enable users to virtually try out makeup before being able to purchase products directly on the platform.

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