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A look back at how digital advertising fared in 2017

This year, US digital advertising got off to its strongest start ever, rising 23% to $19.6 billion in the first quarter, per the Interactive Advertising Bureau, while Google and Facebook will take home 63% of this year's total ad investment, per eMarketer. 2017 has been dominated by concerns around brand safety, fraud and ad blocking, with action taken by platforms, advertisers and industry groups to make digital advertising safer, more transparent and better for consumers.

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