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2017 Instagram trends prove optimism is key

Brandwatch reports that Instagram's daily average audience hit 500 million in the third quarter, twice that of either Snapchat or Twitter, and its success boils down to its status as a social destination for young people seeking optimism and a positive environment, writes Steven Rosenbaum. The platform reports that its top three hashtags this year are #love, #fashion and #photooftheday, with New York, Moscow and London the top three cities featured on the site.

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