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Snapchat entices advertisers with "Platform Bursts"

Snapchat executives are touting Platform Burst campaigns with guarantees that promotions reach 40% of a target audience 15 times, an option to run formats across different parts of the app and costs running roughly $127,000. "A guaranteed buy like Platform Burst could interest advertisers because it removes the uncertainty of fluctuating costs in an auction," says Carly Carson, director of social at digital agency PMG, noting it could be appealing for buyers considering moving linear TV dollars toward digital.

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