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P&G's Pritchard says his ad industry ultimatum seems to have worked

Procter & Gamble's Marc Pritchard reports that he's happy so far with the response from the digital industry to his ultimatum for more transparency and accountability and that the company won't be pulling ad spending from more major players. Pritchard spoke Sunday at the IAB's Annual Leadership Meeting, nothing that positive changes have taken place "not only in the progress but the attitude."

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