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Retailers turn to AI image tech to woo Pinterest shoppers

Retail brands are excited about the possibilities of artificial intelligence image search, with companies such as Nordstrom experiencing a 100% rise in Pinterest engagement from using the technology with its Trunk Club subscription service. Burberry and West Elm also have seen success using AI for image search on Pinterest, and tech company Layer's CEO, Ron Palmeri, notes that consumers are beginning to use "the camera as the keyboard" to search for products.

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