Omnicom, Publicis and WPP intend to boost their ad investment in Amazon by more than $800 million, multiple agency execs report. Advertisers are increasingly drawn to Amazon as an advertising platform due to its unrivaled audience and data, which enables the company to offer insights into how ads contribute to digital sales and brand awareness, writes Alexandra Bruell.
Sources: WPP, Publicis, Omnicom to up Amazon ad spend by $800M
Sign up for IAB SmartBrief
Interactive advertising news and information
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.