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Is YouTube Premium worth the effort?
1/11/2019

Sources among publishers report that although YouTube Premium audiences and revenue are increasing, the numbers are still "insignificant" compared to the profit they make from YouTube itself, writes Max Willens. The ad-free subscription service pays revenue based on total watch-time percentages, with YouTube taking a 45% share, but a lack of data from the platform regarding content preferences is proving a barrier, Willens writes.

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