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Forrester: Marketing automation industry to hit $25B by 2023

The marketing automation technology industry will grow from $11.4 billion annually in 2017 to $25.1 billion by 2023, Forrester predicts. Some 55% of global marketing leaders report that they intend to invest more in marketing automation tech over the next 12 months, with one-fifth expecting to spend at least 10% more than they do now on the technology, per Forrester.

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