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YouTube TV, Hulu target sports fans with pay-TV campaigns

Hulu is the presenting sponsor of the upcoming Stanley Cup playoffs and final and TNT's current NBA playoffs coverage, while YouTube TV is the presenting sponsor of MLB's World Series and the NBA Finals. "Many consumers may not even realize that services now exist that let them stream live sports. Hulu with Live TV and YouTube TV both fit that bill, and they want consumers to know that." writes Alex Weprin.

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