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How Trusted Media Brands is turning organic social popularity into a paid strategy

Trusted Media Brands' Taste of Home attracted nearly 6 million Facebook followers without a paid strategy, and the company is now boosting its digital team to capitalize on the brand's organic popularity and build audiences for its other titles. Former Bloomberg and Huffington Post executive Kari Hodes is leading the effort, and since she joined the company, Taste of Home's Pinterest referrals have jumped 63% and Facebook video views for Family Handyman have spiked 335%.

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