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Playable mobile ads offer the complete funnel in one hit

Playable ads on mobile offer advertisers the chance to create an entire buying journey via one format by providing an entertaining experience to engage attention, nurturing users through the game, provoking purchase intent and inspiring action, writes Tim Koschella. Playable ads must include creative that reflects the real app's experience and sequential ads with different difficulty levels can be employed to persuade users who disengage to try again, he writes.

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