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IAB's incoming chairman urges more industry collaboration

NBCUniversal's Scott Schiller, the Interactive Advertising Bureau's incoming chairman, spoke at the IAB's Annual Leadership Meeting about the need for brands and agencies to work more closely together "to steer in a new direction." He noted promising progress in this regard through groups such as the Coalition For Better Ads, the Trustworthy Accountability Group and the Digital Advertising Alliance, but said, "we can do more."

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