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Brands tap Pinterest for back-to-school promotions

Big brands including The Children's Place, Kohl's and DSW are running back-to-school campaigns on Pinterest, which cites comScore data showing around 47 million American shoppers used its site to find ideas during 2017's back-to-school season. "With 80 percent of US moms and [about] 40 percent of US dads on Pinterest, there's a huge opportunity for brands to reach parents while they shop for the new year," wrote Pinterest's Eric Alessi in a company blog post.

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