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Study: Ad trackers fall in EU due to GDPR

Between April and July, the number of ad trackers per page fell 4% for internet users in the EU and rose by 8% for users in the US, per an analysis conducted by Cliqz and Ghostery to measure the effect of the General Data Protection Regulation. The research also found that Facebook ad tech reach decreased by around 7%, while Google boosted its numbers by nearly 1%.

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