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Study: How advertisers can follow Levi's Amazon success

Levi Strauss & Co. shifted ad budget from YouTube to Amazon, increasing its Amazon ad impressions to 30% from 3% and nabbing a 27% share of sponsored products and a 40% share of headline search advertising, Gartner L2 reports. Some 62% of brands aren't advertising on Amazon, per Marin Software; the Gartner L2 report recommends that advertisers experiment with the platform by tweaking strategies based on bidding competition and consumer spending, adding that brands should drive buyers to Amazon pages whose conversion rates are high.

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