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Study: Consumers want brands to express values on social

Two-thirds of consumers want brands to influence debate around political and social issues, and 58% say that such discussion is best suited to social media, Sprout Social reports. Twenty-eight percent of respondents said they publicly laud brands on social media when those brands' stances align with their own values, and participants also said brands making donations or encouraging people to take specific action to help causes has the biggest effect.

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