Adobe's survey of brand and agency clients has found that more than 80% plan to spend more on programmatic ad-buying in 2018, and 62% said they would bring their programmatic media buying in-house by 2022. Programmatic TV was cited as a 2018 priority by 38% of marketers and 56% of agencies.
Survey: 62% of brands to move programmatic buying in-house by 2022
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