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The potential of ad-supported, on-demand video

Jeanine Poggi explores the world of ad-supported video-on-demand, including the advantages that it's an increasingly popular channel, ads are unskippable, viewability is 100% and it's fraud-free. Amazon is reportedly developing a free, ad-supported video streaming service, Walmart is adding original programming to Vudu, and YouTube Originals will be ad-supported and free by 2020.

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