Skip to main content
Effective social marketing starts with these tips

Sam Meenasian outlines strategies for social success, including adopting a storytelling approach, using chatbots on platforms like Facebook Messenger and consistently creating interesting and engaging content to boost organic reach. Facebook's algorithm changes have made it harder but marketers must be more creative to reach audiences on the most dominant platform and employ ephemeral content on Instagram and Snapchat to appeal to younger consumers, he advises.

Full Story: