Ross Kimbarovsky distinguishes a brand, branding and brand identity before outlining how to develop a successful brand strategy through three key stages -- discovery, identity and execution. This includes evaluating how your brand is perceived, establishing a clear identity based on your company's mission and values, and creating a visual representation that effectively communicates that identity to consumers.
Sign up for IAB SmartBrief
Interactive advertising news and information
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.