ESPN is launching an aggressive marketing push for its ESPN+ streaming service. The company is using its digital platforms, magazine, social media and TV channels to promote the service, while also sending out subscription offers to highly engaged site and app visitors.
Sign up for IAB SmartBrief
Interactive advertising news and information
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.