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Why HR should manage employees like customers
2/12/2019

Take a marketing approach to managing people and stay focused on the employee experience, writes David Creelman, CEO of Creelman Research. "If we take seriously the idea that HR should learn from marketing, then it makes sense to bring in a few people with a marketing background and give them enough authority to do things differently -- perhaps bringing them in as head of the HR programs team," he writes.

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